The Shikho App digital marketing project was focused on accelerating user acquisition while significantly reducing registration cost through performance-led digital strategies. The primary objective was to scale app registrations efficiently by combining data-driven audience strategy, high-performing creative execution, and continuous campaign optimization across digital platforms. We developed and executed a performance marketing framework centered on precision targeting and conversion efficiency. Audience segmentation was refined using behavioral insights, intent-based targeting, and platform analytics to reach high-potential users with stronger likelihood of registration. This ensured budget efficiency while maintaining volume growth.
Creative strategy played a critical role in performance improvement. Multiple creative formats, messaging angles, and value propositions were tested and optimized to improve click-through rates and conversion performance. The creative approach focused on clarity, relevance, and strong call-to-action aligned with user pain points and learning aspirations. Through continuous performance tracking, A/B testing, and optimization, the campaign achieved a significant reduction in cost per registration while sustaining growth momentum. The result was a scalable, efficient acquisition model that supported Shikho’s growth objectives and strengthened its digital marketing foundation for long-term performance.
