This project focused on strengthening Shikho’s market acquisition and sales growth through a data-driven, integrated digital media strategy. The objective was to improve media buying efficiency, enhance campaign performance, and create a cohesive ecosystem where paid and organic channels worked together to drive sustainable growth. Dexter designed and executed a performance-led media framework rooted in analytics, audience insights, and continuous optimization. Media planning and buying decisions were guided by real-time performance data, ensuring budget allocation favored high-performing channels, formats, and audience segments. This approach significantly improved efficiency while maintaining consistent reach and frequency.
The strategy combined paid digital campaigns with organic content and platform presence to create a full-funnel impact. Paid media accelerated acquisition and visibility, while organic channels supported trust-building, engagement, and long-term brand equity. Creative and messaging were aligned across platforms to maintain consistency and improve recall throughout the user journey. Through integrated execution and ongoing performance evaluation, the campaign supported Shikho’s growth objectives by driving stronger acquisition outcomes, improving cost efficiency, and enabling scalable digital growth.
